ALLURE devote themselves for mission to promote fashion in Africa, to develop dress creation, to campaign for a true genuineness of African fashion, to work at an international dynamics and recognition of the couturiers of the continent, to sensitize the young persons in art dress Africain, to organize demonstrations and meetings around fashion, to create a pole of exchanges between creators of mode, fashion designers and models of Africa and besides. "
It forms the models, organizes fashion shows and sensitizes actors and decision-makers of the area in the economic potential of fashion in Africa,"to allow the African creators of mode to resist to the attack of dress models come besides and to preserve identity and African national cultures ".