Dimensions of Advertising Theory and Practice in Africa

Genre : Collective work

Book ISBN number : 978-2-35926-018-2
DEWEY code : Communication Information
Pages : 288

Year : 2013
Column : History/society, Media


Dimensions of Advertising Theory and Practice in Africa brings together cutting-edge research by leading African communication and media theorists to provide students of African advertising with a broad but detailed survey of the history and present state of the art in Africa.



For teachers and researchers, the book is a thought-provoking reminder of the variety of approaches to the study of marketing communication on a continent where advertising is often taken for granted. From indigenous African forms of advertising by street criers, wall paintings and even olfactory appeals to the latest experiments in integrated marketing communication via the Internet, home videos, smartphones and social media, Dimensions of Advertising Theory and Practice is a comprehensive survey both of Africa's contributions to the globalized advertising industry and of the industry's profound impact on African economies and cultures.



The first collection of its kind, Dimensions of Advertising Theory and Practice marks an important moment in the study of marketing communication in Africa. It will be an essential text for years to come.



Contributors



Julius Abioye Adeyemo ⦁ Ganiyu Olalekan Akashoro ⦁ Sunday Adekunle Akinjogbin ⦁ Mariska Bertram ⦁ Olayinka Egbokhare ⦁ Nnamdi Tobechukwu Ekeanyanwu ⦁ Assay Benjamin Enahoro ⦁ Sydney Friendly Kankuzi ⦁ Olujimi Kayode ⦁ Shaibu Husseini ⦁ Beatrice Adeyinka Laninhun ⦁ Jacinta Mwende Maweu ⦁ Gilbert Motsaathebe ⦁ Angelique van Niekerk ⦁ Chinenye Nwabueze ⦁ Nelson Okorie ⦁ Rotimi Williams Olatunji ⦁ Sibongile Sindane ⦁ Seyi Soremekun ⦁ Noeem Taiwo Thanny.

Partners

  • Arterial network
  • Media, Sports and Entertainment Group (MSE)
  • Gens de la Caraïbe
  • Groupe 30 Afrique
  • Alliance Française VANUATU
  • PACIFIC ARTS ALLIANCE
  • FURTHER ARTS
  • Zimbabwe : Culture Fund Of Zimbabwe Trust
  • RDC : Groupe TACCEMS
  • Rwanda : Positive Production
  • Togo : Kadam Kadam
  • Niger : ONG Culture Art Humanité
  • Collectif 2004 Images
  • Africultures Burkina-Faso
  • Bénincultures / Editions Plurielles
  • Africiné
  • Afrilivres

With the support of