Stir It Up will focus specifically on two disciplines within the creative industries; film and music. The festival will combine the elements of a traditional film festival, for example, Sundance and the convention or Expo atmosphere to be found at music trade fairs such as Midem or Womex. It will bring together artists, professionals, academics and other stakeholders in the film and music industries of the Southern Hemisphere (ACP, Latin and South American countries) in what is to be the largest gathering of its kind in this region.
The primary objective of the Stir It Up Expo is to facilitate information exchange and provide a concrete tangible roadmap that would elevate the stature of the creative industries within the targeted regions so that its outputs become a vector for economic development and positive social transformation.
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