MultiChoice Malawi has challenged Mzuzu-based gospel artists to stand up and make their offering count, saying the revolution must begin at home.
MultiChoice Malawi sales and marketing manager Chimwemwe Nyirenda waxed lyrical about the city's prospects during a GOtv gospel sundowner at Sunbird Mzuzu's Boma Park on Saturday when Donnex Muva and Kelvin Sato came face to face with Blantyre's Thoko Katimba and Limbani Simenti as well as The Great Angels Choir and Peter Uyu Mulangeni from Lilongwe.
Charity begins at home might be an old saying, but artists from the commercial hub of the Northern Region have tended to shun the city's venues and seek fame elsewhere-often performing in the shadow of established names from the Central and Southern regions.
Such was the case during the gospel extravaganza following the launch of GOtv in Mzuzu, yet the performances by Sato and Muva put up a good case about the slumbering music scene's potential that Nyirenda could not hold his admiration.
"Mzuzu's got talent," said the MultiChoice Malawi official, explaining: "Muva and Sato have been so prolific that you wonder why they are still an enigma. I would urge them to come out of the cocoon, come together and start organising shows.
The best way to start is to hold more shows right here, in their backyard, and they can do that without involving crowd-pullers from elsewhere who just come and steal the spotlight from them."
Sato backed the calls for a change of mindset, saying the region's talent will continue being eclipsed by their counterparts from other regions unless they summon enough energy and self-esteem to market their live performances.
While the locals sent a thrill among the fans that packed the open-air venue, jiving, singing along and screams of conviviality were the widespread mood when Katimba took to the stage and dished his best, including Anaphiri and Tonthola.
The musician with a piercing voice left the microphone to Simenti and the Ndikuoneni hitmaker rose on the reigning tide and ecstasy to exhilarate the audience.
Howver, Simenti's major downside was a limited stock of lovable hit songs, which compelled him to spend over 10 minutes praising GOtv for extending services to Mzuzu, supporting gospel artists and bringing them to the North.