El Museo de la Porcelana, with its unique permanent exhibition of Ceramic Art, is a major attraction for cultural tourism market. The Museum has three main functions: education, culture and recreation; each of which are adapted to the demands and preferences of cultural tourism in its various forms. The knowledge of the qualities and preferences of cultural tourists is an indispensable part in the position that we have in order to enhance the role of our museum in the context of a gradual and sustainable development.