Following fifteen years of experience acquired in the main production studios in France with firms such as SABAN, PIXIBOX, 3 A, MILLESIME PRODUCTIONS, GAUMONT MULTIMEDIA, DARGAUD MARINA, France ANIMATION, XILAM, in Spain with D'OCON FILMS, and in Asia with ANIMATION SERVICE, his ambition to create the activity in Africa materialized through the WAAW STUDIO project which corresponds to realistic expectations within the international animated film market.

As an African director and thanks to the experience accumulated in the above companies, Oumar Ndiaye represents an important asset as the director of a production structure of African animated movies such as WAAW STUDIO. This increases the company's credibility regarding the industry professionals when it comes to the development of essential co-production partnerships to produce ambitious projects.

One of WAAW Studio's main goals is to meet the demand of African cultural contents in the field of youth fiction and to encourage the birth in Africa of high quality animated films in terms of techniques and screenplay to help them gain a global visibility.