Urvi Shah's journey into her brand Poetic Trends began years before she was aware of it. Her pieces are carefully designed, refurbished and assembled antique pendants and ornaments from across Africa that were collected by her grandfather and her father over many years. Upon discovering her father's would be modern day 'treasure chest', Urvi began using the ornaments as décor until she turned them in statement jewellery pieces for the modern day women. A blending of old and new is what Poetic Trends is all about. Urvi stated "I guess I have been brought up in a way that I love vintage, eclectic and traditional pieces finding a way to transform them into contemporary and modern pieces."
Urvi Shah is creative in many more ways. Being an Indian Traditional Dancer, she also designed her own clothes such as her wedding and is now delving into designing again.
Source: http://www.tdsblog.com