Cinema Magic

Cinema Magic (Kampala)
Genre : Cinema
Principal country concerned :
Spine Road Plot 2112, Block 220
Kampala
Tel. : +256414240092
Uganda
http://www.metroplexmall.com
Contact by email

They started business in 2010 as the second biggest cinema after Cineplex. They are located on the Metroplex Complex, a sprawling plush shopping mall adjacent the high-end Naalya satellite town about five kilometres outside of the city centre. The mall has a diversity of stores ranging from mammoth retail outlets to food courts and boutiques, etc. The description of their audience suits the one given by Cineplex, save for the smaller number of foreign nationals and Asians because of the distance from the centre. Most of the patrons essentially reside in Naalya estate and the surrounding A-class urban populace. As far as demand is concerned, they have been growing the audience in leaps and bounds. Like any other business they have days when business is slow and they have to deal with half or empty seats. But there are days when they sale out and have to send many away, especially when they are premiering a major Hollywood release and as well during peak holidays. They also have to make some marketing concessions to encourage audiences to come, for instance, they have certain days of the week when they offer half price tickets at 7,000/-. This attracts the likes of students and even regular goers. 

Partners

  • Arterial network
  • Media, Sports and Entertainment Group (MSE)
  • Gens de la Caraïbe
  • Groupe 30 Afrique
  • Alliance Française VANUATU
  • PACIFIC ARTS ALLIANCE
  • FURTHER ARTS
  • Zimbabwe : Culture Fund Of Zimbabwe Trust
  • RDC : Groupe TACCEMS
  • Rwanda : Positive Production
  • Togo : Kadam Kadam
  • Niger : ONG Culture Art Humanité
  • Collectif 2004 Images
  • Africultures Burkina-Faso
  • Bénincultures / Editions Plurielles
  • Africiné
  • Afrilivres

With the support of