To enhance national development through cultural practices by creating opportunities that unearth, develop, preserve and promote creative talents and expressions of the Jamaican people. This will be achieved in an innovative and creative manner through professional and responsive staff collaborating with all stakeholders. The Jamaica Cultural Development Commission (JCDC) is a dynamic cultural agency of the Ministry of Youth and Culture. With a strong 'Brand Jamaica' flair and vibrancy, it has positively shaped the image of Jamaica by producing a sea of world class arts luminaries who continue to wow the international scene with their unmatched creativity and artistic prowess. Globalization has presented tremendous opportunities for its continued growth and development through strategic alliances, interplay with cultures and through the utilization of information communication technology modalities. Being a thriving cultural force that develops, promotes, and preserves the creative talents of many Jamaicans, JCDC also has the formidable task of keeping alive the amazing intangible heritage of Jamaica that defines the core and ethos of Jamaica's nationhood.