Designer seeks to empower musicians

Genre : Society news
Principal country concerned : Column : Fashion
Release/publication date : 2015
Published on : 18/03/2015
Source : 18 March 2015

Local designer Joy Megatti Rusike of Uzuri Creations label has said musicians should take care of their fashion styles in order to create lasting impressions on and off the stage. Rusike, who is on a mission of dressing up new and upcoming female artistes in and around Southern Africa, was happy with the overwhelming response and appreciation of her designs by the public.

The designer said Uzuri Creations was created to empower modern women to keep in touch with their ethnic roots.

"The main reason of the establishment of Uzuri Creations is to empower and style the modern women to be in touch with their ethnic roots," she said.

"Our specialty is in designing and making stylish African garments and our product range include blazers, stylish jackets, dresses and skirts, just to mention a few.

"We also create stylish everyday African wear for various occasions. Uzuri Creations designs a variety of clothing for both men and women which include jackets and hand- bags.

"At our Uzuri fashion stable ,we design and custom make stylish African wear which include blazers, stylish jackets, peplum tops, baby doll dresses and fitted dresses just to mention a few."

She also said they engage in personal styling which includes make-up.

"We also engage in personal styling that involve handbags, shoes, accessories, make-up, hair , nails manicure and pedicure."

During this past weekend at the Book Café International Women's Day celebrations, Uzuri Creations dressed some of the performing artistes including Tariro neGitare who belted out the track "Nhamo" which highlights the plight of abused women.

Rusike said her inspiration came from the love and self-professed ability to spot natural beauty and that everything she designs for her clients, she makes a copy for herself.

"Everything that I make for my clients I also make for myself. It is difficult to sell something to someone who has not seen it on someone else," she said.

Uzuri Creations has managed to attract interest fashion stables around Africa including Zambia, South Africa and Tanzania, were she originally comes from.

Uzuri Creations is a stylish African couture that was created on August 7, 2013.



  • Arterial network
  • Media, Sports and Entertainment Group (MSE)
  • Gens de la Caraïbe
  • Groupe 30 Afrique
  • Alliance Française VANUATU
  • Zimbabwe : Culture Fund Of Zimbabwe Trust
  • RDC : Groupe TACCEMS
  • Rwanda : Positive Production
  • Togo : Kadam Kadam
  • Niger : ONG Culture Art Humanité
  • Collectif 2004 Images
  • Africultures Burkina-Faso
  • Bénincultures / Editions Plurielles
  • Africiné
  • Afrilivres

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