The concept of the Pacific Arts Alliance (PaCaa) was formed in 2005 by the founding Chair Letila Mitchell and Anton Carter. In 2006 this concept became a reality with the establishment of a core group of founding members - Daniel Waswas, Ben Fong and Craig Marlow. With a strong hold of key members many who were principals of their own companies, key people in their organizations or who worked independently as professional artists, the Pacific Arts Alliance was born.
By providing this support network to Pacific artists and producers, we envisaged that the partnerships formed would enhance and develop ways of combining the limited resources dedicated to the arts in the region.
Today this vision has become a reality as the core group of the PaCaa continues to grow and more Pacific artists and producers join because they find inspiration, and motivation through informal discussions, exchange of visions, passions and ideas. There is a strong realization and recognition that we all work for a common purpose, which is to strengthen and empower Pacific people through their arts and culture. From this recognition new projects are being born and existing ones strengthened.
There is also a underlying common desire for more collaboration regionally and internationally between Pacific artists and other arts professionals. However there was no organization that had the mandate to provide these links. There was also the realization that there was no centralised point for information and sharing of knowledge and opportunities.