Juan Martín Cueva Armijos (born October 9, 1966 in Quito, Ecuador) is an Ecuadorian documentary film director and the director of the Filmfestival "Cero Latitud" in Quito. His documentary film "Where the poles meet" won the Best Documentary at the IX Festival Internacional de Cine de Valdivia in Chile and at the Brouillon d'un reve de la Scam in Paris on 1999.

Cueva was born in Quito the first son of the diplomat and archaeologist Juan Cueva and his wife Magdalena Armijos. His paternal grandfather was the politician Carlos Cueva Tamaríz, his uncle the painter Patricio Cueva Jaramillo and his cousin Fernando Cordero Cueva is the current (2011) president of the Ecuadorian Congress.

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